This project is the result of a self-directed brief I did for my second year final major project. Before starting, I knew I wanted to do something involving elements of branding, packaging and hand lettering. After looking at various areas these disciplines could apply to, creating a fictional microbrewery and range of craft beers felt like the perfect fit. After some research, the way the majority of breweries described the complexed tasting notes and aromas of their beers, with many also recommending food pairings, it became clear that there was a direct comparison with wine. With this in mind, I set about creating a range of luxury beers - four standard and one limited edition - that would bridge this gap and introduce craft beer to a wider audience.
Naming the brewery after the river that runs alongside my university I used the history of the Thames as inspiration for the design. The beers are named after iconic eras in the Thames history, the drop cap logo incorporates an anchor and the labels represent a swollen sail. For the lettering, I used the language from the tasting notes for an IPA, ruby ale, porter, blonde beer and a porter aged in whisky barrels for the limited edition beer. This helped give each bottle its own sense of personality.