Another of my second year Uni projects. For this, we were given a classic comedy film and tasked with packaging a key element of it. My film, "I'm all right Jack", featured a scene that took place in a cake factory that created 'Num Yums'. The billboard, despite being aimed at women, depicted a woman in her underwear being fed the cakes in bed. I took this stereotypical idea of men buying treats like this for their partner in order to get something and looked at it from a satirical viewpoint, focusing on how sexist advertising tended to be in the fifties which is when the film was made. This is why I filled the design with countless innuendos to poke fun at this outdated stereotype, including individual cake boxes in sleeves that simulate an... well you get the idea.