This is my entry for the 2017 D&AD New Blood awards. Monotype required entrants to select a country, culture or community that is misrepresented, underrepresented or misunderstood. I chose Freeganism as I feel they are misrepresented as merely being 'dumpster divers' or scavengers. In reality, their philosophy of living off waste and sharing unwanted goods is a strong political statement and one that more people should live by. To represent them, I took the political motif and created a condensed sans serif typeface to show their modern way of thinking and replicated layouts similar to campaign posters. I aligned all text bottom right to demonstrate that freeganism is an alternative to the norm. We were required to produce at least one poster, one digital element and one touch point. To adhere to the Freegan philosophy each posted, showing food wastage statistics in the U.K, were made using food which is typically wasted in a way that they could still be consumed after wards, i.e. Marmite on toast for one, etching in banana skins and creating ink from berries which would be a side product of making jam out of foraged fruits. My touchpoint was a bag with the website and campaign strap line painted on with berry juice that contained vegetables that were scavenged, foraged or donated and a recipe for vegetable soup. This would be handed to the public outside of supermarkets to demonstrate how they can eat meals from food that could potentially go to waste. Finally the digital element shows details of an internet campaign in which Freegans would push to get all council allocated recycling bins to display food wastage statistics as a reminder to the public and subsequently a preventative measure.